The Podcasting Phenomenon


A podcast is any kind of digital media (video, audio, text) that is recorded and uploaded and put into a feed. Podcasting, once an unknown mean of spreading information that is know very popular and widely used around the world. It has slowly become recognized as one of the largest forms of distributing audio information. Podcasting is not only for personal use but also corporate.

History of Podcasting:


Adam_Curry_2016Adam Curry and RSS feed developer, Dave Winer created a 220px-David_Winer_by_Joi_Itointricate form of broadcasting content available through “The Daily Source Code” that was considered to be the first form of podcasting. This was very successful and soon developers were creating their own radio shows and audio podcasts. Although web radio had been available for a decade, the invention of the iPod and MP3 player was opening new doors for online audio.

However, the beginning of the actual term “podcasting” was a synonym for audioblogging created by Ben Hammersley and Dannie Gregoire in 2004. Journalist Ben Hammersley realized that the idea of audio recordings was quite obvious. iPod’s and MP3 players make it simple to share audio and it was easy to create software for cheap. After extensive research, Hammersley came to the conclusion that this was the beginning of something new: giving people the power to listen to what they want, when they want.



Possible means for podcasting:

  • iPod + broadcasting (don’t need an iPod, it was just on Curry’s mind when creatingipod
  • pod (capsule) + casting (broadcasting)
  • POD (portable on demand) +casting
  • POD (personal option digital) + casting (by doc searls, linux journal editor)(also for many apple computers… creative, etc)
  • Blogcasting (by microsoft to change that ipod involvement)

Benefits of podcasting

Podcasting is considered a medium with many benefits for personal bloggers as well as corporate companies. It allows you the benefit to expand your brand, spread valuable ideas and provide entertainment. It gives companies the benefit of saving money on advertising dollars while attaining more sales. It opens the market for informing new customers and reach out to audio learners vs visual learners.

Overall benefits include easy accessibility, portability, it is relatively cheap, anyone can listen to a podcast and anyone can become a podcaster.


Useful apps/ tools for podcasting:


Soundcloud is an audio platform that allows users to create and share sound. The audio can be private or public and can be easily published to blogs, social media sites and corporate websites. Users are allowed to share audio directly to Twitter, Facebook and many other social network sites.



Audcacity is a free multi track audio editor and recorder. It is free, easy to use and offers free tools that allow users to mix and move around sounds. Some features include: changing speed/pitch, a podcasting forum and is available for mac and windows.


Ecamm Call Recorder:

Ecamm is a call recording tool that records audio and video calls on Facetime or Skype. Although it is $30, it includes high-quality HD recording, easy conversion to MP3 files and allows users to split tracks after a call. This tool is awesome when conducting interviews!


GarageBand is a completely full feature app to record, edit and save podcast audio. If you own an Apple product, GarageBand is fully included. Users can create and mix up to 255 audio tracks as well as many instruments.



Podcasts can be anything you want them to be, that is the beauty of them. There are no rules and you can talk about whatever you want. I have attached a podcast interview of a friend I met while in Barcelona on her study abroad experience as an example of a podcast!



What is Mobile Journalism?

Mobile journalism (also known as MOJO) is a newer form of multimedia that journalists use to gather, edit and share news stories. Mobile journalism is argued to be just as good as any news source however, you must relay on a trustworthy news source. Journalists use cameras, smart phones and tablets to gather all of the information which is later digitally published. However, all you really need to become a mobile journalist is a smart phone. Journalists who use mobile journalism are known as MOJO’s.

How to become a mobile journalist?

Anyone can become a mobile journalist and there are many different tools and tips on how to become the best MOJO. To start, you’re going to want to learn all of the basic steps.

  • Portable Power Device:
    • It seems as though phone battery life is getting shorter and shorter and the most important device needed for mobile journalism is a charged phone. It may seem obvious, but it is probably one of the biggest things that journalists will forget when reporting on a story.  You can get a portable power bank on Amazon for very cheap.


  • Microphone
    • iPhone microphones are perfect for simple tasks but when it comes to recording important stories or interviews, you may need to invest in a microphone extension. That way you can be sure to get the best sound and footage possible. All you need to do is plug the device into your headphone jack and it will make things easier to record. You can find the iRig Pre on Amazon for just EUR 40!

Screen Shot 2017-02-26 at 10.07.30 PM.png

  • Call Recorder
    • A lot of times mobile journalists may have to do over the phone interviews. This may be complicated to record as your device will already be in use. MOJO’s have invested in an app called TapeACall where you can easily record calls that you’re already on or calls you are about to make. This helps keep all of your recordings on one device instead of multiple, helping organization. You can get TapeACall on the app store today!


  • Periscope
    • Periscope is something that has really caught the eye of journalists. Periscope is a video streaming platform used by people all around the world to live stream events, videos, interviews and everything in between. It makes it easy to live stream footage to your followers. People will get a notification whenever you are live streaming and they can rewatch the stream for up to 24 hours after it is officially posted. Periscope is free and easy to use.



A few tips on how to be good mobile journalist:

  • Always have a fully charged phone.
  • Always have your phone on airplane mode as this will stop incoming phone calls and internet notifications from disrupting your filming.
  • Hold your phone horizontally so that the footage is easy to work with and not accidentally recorded upside down.
  • Always make sure the microphone is not being covered by your hand or being tampered with.
  • If you are recording in a louder area, sick to headphone microphones as they will be closest to the mouth.
  • Check the audio multiple times throughout to make sure nothing goes wrong.
  • Make sure to focus the camera on the person or object you are recording.
  • Make sure you have a stable shot. Preferably use a tripod if possible.
  • Have a backup light source incase you are in a dark setting.
  • Lastly, keep a pen and paper just incase something goes wrong with your device.