Social Media in Politics

In the past decade or so, social media has changed the way people interact, connect and view eachother. Social media affects everything now… friendships, daily purchases and even politics. Years ago, people never would have guessed that social media would take such a toll on a political campaign but the 2016 elections in the United States proved otherwise. Facebook and Twitter seemed to have played the biggest role in decided who would become the President of the United States.
Whether social media was considered a positive or negative regarding political campaigns, people will argue both sides. Let’s take a look at the good and the bad of political social media.

Facebook:

When Obama was running for president, Facebook seemed to have helped him greatly. It was an easy way for people to share his ideas, beliefs and where he stood. Facebook brings positives for many reasons. In class we learned about the 10 political uses for Facebook. Those include:

1. Facebook gives transparency.
2. Facebook has a huge viral capacity, making it easy to share.

3. Facebook allows “micro point of view” meaning that anything you share can have many followers or likes.

4. Facebook communicates.

5. Facebook creates politics out of politics.

6. Facebook connects people.

7. Facebook works for citizens.

8. Facebook is global.

9. Facebook promotes creativity.

10. Facebook humanizes.

All of the above are great reasons Facebook can help a political campaign. In 2012, Obama’s celebration of winning the election again was the most liked photo on Facebook racking up over 3 million likes.

Although Facebook can greatly help a campaign, there are also many negatives. The presidential race of 2016 proved this regarding news with President Trump.

“Fake News” became one of the most used phrases by Trump because of all of the false information that was floating around about him. A lot of this had to do with Facebook. Because it is so easy to share posts on Facebook, it makes “fake news” spread like wildfire. Quotes were shared about him saying things such as that he was giving away free plane tickets to people who want to leave the US and that many years ago he said that if he were to run for president he would run republican because “they are the biggest group of idiots in the world.” All of these things were false and really took a toll on his campaign.


Twitter


Twitter was the most talked about social media platforms in the presidential race of 2016. Yes, Twitter can be used easily for sharing small quotes and stories but this year it was looked at very negatively. Donald Trump took a lot of his campaign to tweeting and while it may be comical in a way, it was viewed as immature and impulsive. Some of his tweets included:



Overall, social media has greatly affected political campaigns and continues to do so more and more.

WOMM

word-of-mouth-marketing

Word of mouth marketing was once as simple as it sounds: she liked the product, she told her 2 friends then they told 2 friends and so on. But now, word of mouth marketing (WOMM) is a much different concept. Social media has completely taken this term to another level. Everyday, consumers use WOMM without even knowing it! Here is some more information on WOMM:

Why should marketers use word of mouth marketing?

WOMM is the staple of all marketing tools. It is easily the most effective as it is reported 92% of consumers trust their friends and family when purchasing a product over an advertising. The main goal of WOMM is to make your customers so happy that they promote you (without you asking them to) to their friends so that your business grows. WOMM is essentially using happy costumers to promote your business. The best part about word of mouth marketing is that it is letting the customers do the work, without them even knowing.

How to use WOMM?

Facebook: Facebook is one of the most powerful social media tools, as people all around the word, at any age will be using this platform. When someone posts positive feedback about your product, it will likely get shares or likes resulting in the product spreading like wildfire.

Amazon: when a customer purchases your product on Amazon, they typically write a review. When customers see consistently positive reviews, they are more likely to invest in the product. If you have a fantastic product- this should be easy.

Trip Advisor/ Yelp: While being abroad, these are two of the most useful tools when reviewing a business. When I am on trips, all I have to do is search for restaurants near me and the best reviewed restaurants will show up. It is simple for me to look at photos of the food, comments on the overall vibe and long reviews. This will allow me to easily decide on a restaurant near me.

Ways to have perfect word of mouth marketing:

  • Customer Service

When a customer is purchasing a product, they expect to be treated nicely. Customer service is one of the most important tools as it is usually the only form of contact someone has with a company. If someone calls your service line and is treated poorly, they are likely to complain to their friends about it. For example: I have tried to call my phone provider many times to fix something, but the customer service is so poor that I had to tweet at them. I even got a couple of retweets which looks awful on a company.1cs

  • Create a good name:

Customers prefer businesses that are trustworthy and honest. If you are respectful and loyal to your customers, they are likely to come back.

  • The 3 E’s
  1. Engage: Listen to your customers, converse with them. The easiest way to do this is through social media. Twitter is probably the easiest way to converse with customer’s as it is quick and easy. @JetBlue is one of the most engaging brands on Twitter. You are likely to receive a response from them very quickly.jetblue-twitter-page
  2. Equip: Provide your customers with what they want and need. Simple: amazing service, better customer service, ability to answer questions, knowledge on the product, refunds or easy exchanges. When you provide customers with these things, they are likely to refer you to a friend.
  3. Empower: Give customers the ability to share their experience with you. Listen to their questions and concerns and allow them to share opinions. When you learn these things, you can use them to create a better business.

Overall, WOMM is the best marketing tool as it is free, easy and customers do the work for you, without even knowing it!