The Podcasting Phenomenon


A podcast is any kind of digital media (video, audio, text) that is recorded and uploaded and put into a feed. Podcasting, once an unknown mean of spreading information that is know very popular and widely used around the world. It has slowly become recognized as one of the largest forms of distributing audio information. Podcasting is not only for personal use but also corporate.

History of Podcasting:


Adam_Curry_2016Adam Curry and RSS feed developer, Dave Winer created a 220px-David_Winer_by_Joi_Itointricate form of broadcasting content available through “The Daily Source Code” that was considered to be the first form of podcasting. This was very successful and soon developers were creating their own radio shows and audio podcasts. Although web radio had been available for a decade, the invention of the iPod and MP3 player was opening new doors for online audio.

However, the beginning of the actual term “podcasting” was a synonym for audioblogging created by Ben Hammersley and Dannie Gregoire in 2004. Journalist Ben Hammersley realized that the idea of audio recordings was quite obvious. iPod’s and MP3 players make it simple to share audio and it was easy to create software for cheap. After extensive research, Hammersley came to the conclusion that this was the beginning of something new: giving people the power to listen to what they want, when they want.



Possible means for podcasting:

  • iPod + broadcasting (don’t need an iPod, it was just on Curry’s mind when creatingipod
  • pod (capsule) + casting (broadcasting)
  • POD (portable on demand) +casting
  • POD (personal option digital) + casting (by doc searls, linux journal editor)(also for many apple computers… creative, etc)
  • Blogcasting (by microsoft to change that ipod involvement)

Benefits of podcasting

Podcasting is considered a medium with many benefits for personal bloggers as well as corporate companies. It allows you the benefit to expand your brand, spread valuable ideas and provide entertainment. It gives companies the benefit of saving money on advertising dollars while attaining more sales. It opens the market for informing new customers and reach out to audio learners vs visual learners.

Overall benefits include easy accessibility, portability, it is relatively cheap, anyone can listen to a podcast and anyone can become a podcaster.


Useful apps/ tools for podcasting:


Soundcloud is an audio platform that allows users to create and share sound. The audio can be private or public and can be easily published to blogs, social media sites and corporate websites. Users are allowed to share audio directly to Twitter, Facebook and many other social network sites.



Audcacity is a free multi track audio editor and recorder. It is free, easy to use and offers free tools that allow users to mix and move around sounds. Some features include: changing speed/pitch, a podcasting forum and is available for mac and windows.


Ecamm Call Recorder:

Ecamm is a call recording tool that records audio and video calls on Facetime or Skype. Although it is $30, it includes high-quality HD recording, easy conversion to MP3 files and allows users to split tracks after a call. This tool is awesome when conducting interviews!


GarageBand is a completely full feature app to record, edit and save podcast audio. If you own an Apple product, GarageBand is fully included. Users can create and mix up to 255 audio tracks as well as many instruments.



Podcasts can be anything you want them to be, that is the beauty of them. There are no rules and you can talk about whatever you want. I have attached a podcast interview of a friend I met while in Barcelona on her study abroad experience as an example of a podcast!